Lovely day, isn’t it?
Convincing customers to use less water isn’t easy. So, instead of flooding the region with a one size fits all message, we created a dynamic campaign with over 400 different variables that changed depending on the weather, geography and water demand. While the weather might often be unpredictable, this highly personalised, multi-award-winning approach across every channel from OOH to paid social, reduced consumer apathy, lowered consumption and benefitted the environment too.
Engaging with Sally from Skipton and Dave from Doncaster
litres of water saved
reduction in carbon emissions
of customer savings
*where billed through a water meter
Utilities & Telecomms
Environment Award
Best Use of Marketing Automation
Utilities Sector Master
Best Sustainable/Green Campaign
