Featuring a host of high-profile vloggers including AJ Odudu, Niomi Smart and Jim Chapman, Naked Juices award-winning ‘We are non-stop’ campaign is a celebration of the Gen Z audience and their lives, showcasing how they love to get the most out of everything they do, with Naked being the ‘Power. Full. Smoothie’ that keeps them going.
Alongside a central video providing exclusive insight into the influencer’s lives, the brand’s biggest ever online campaign also featured national snapchat geofilters, sponsored content and vlogs from the influencers going about their daily non-stop lives.
The campaign encouraged user-generated #WeAreNonStop content by offering audiences the opportunity to feature in an end-of-campaign wrap video alongside their favourite vlogging icons.
The campaign delivered over 20 million views and 140 million impressions, achieving an overall view rate on YouTube that was 26% above the FMCG benchmark.