The secret is in recognising pivotal moments
The University of Sunderland is a unique institution. Career-focussed, supportive, and distinctly Mackem. As an extension of its marketing team, our role has been to use our sector knowledge to help leverage this uniqueness in a category often lacking real differentiation. We knew Sunderland was able to be more confident and demonstrate a real connection to its audience. The first step in our ongoing partnership was to unlock and make relevant the University's ‘life-changing’ promise. To make this purpose mean something to people, we defined ‘moments’ as the core idea. Not necessarily the fan-fared, photo-opportunity moments. But the intimate, internal ones where something clicks, where you see your future ahead of you, where you find your calling – the moments that add up to life-changing.
Thinking that defines the next 3+ years of marketing strategy
Increase in prospectus requests
Increase in international applications
Sunderland, London, Hong Kong
UoS - Think Sunderland from Jaywing on Vimeo.
From day one, Jaywing just ‘got’ us, and so collaborating has been hugely fruitful. From long-term strategic thinking to agile, responsive solutions - all the way to hard-working creative execution. It all comes together.
Online Film / Video
Best Branded Programme
‘An innovative approach for the University of Sunderland that took personalisation to a new level and delivered it with rigour.’
‘With clever, meaningful messaging, the University of Sunderland delivered a great campaign utilising personalisation, humour and engaging content.’
