Reducing spend, driving new customers.
Jaywing’s digital marketing experts worked closely with Studio to provide a single, data-driven view of marketing incrementality. The objective was to capture the role that online and offline touchpoints play in customer journeys and asses the impact of marketing on sales. Alongside our unique application of econometrics to evaluate future scenarios, the modelling was supported by a structured testing framework. This approach facilitated a learning workstream which aimed at maximising return on efficiencies. This actionable insight is providing the ability to leverage marketing channel spend to drive key KPIs against target customer groups, regions, credit and profitability, allowing accurate planning and redistribution of budgets to drive efficiencies and accelerate growth, providing the agility needed to adapt future strategies evidenced by data.
media and pricing investment efficiencies with zero risk to revenue
scenarios run, optimised, and implemented as part of bi-annual media planning workstreams
increase in revenue opportunity unlocked for the same levels of media spend
“Studio Retail has had a successful partnership with Jaywing since 2020 providing econometric modelling, data driven attribution analysis and analytical support. I recommend Jaywing to any business seeking a reliable, forward-thinking and results driven marketing partner. Their expertise, creativity and dedication have made a significant difference in our business.
Director of eCommerce & Marketing, Studio Retail at Frasers Group
Studio.co.uk used our powerful cloud data platform from the Accelerator Lab, Almanac, to host and manage data and code for their data-driven multi-touchpoint attribution and econometrics models. Almanac’s seamless integration and secure data environment enabled Jaywing to implement both multitouch attribution (MTA) and Marketing Mix Modelling (MMM) for Studio, identifying £1.3m in media and pricing investment efficiencies with zero risk to revenue.
