Merlin Entertainments approached Jaywing with a complex concept to deliver a better customer experience for their London visitors.
project was to build a website that highlighted the connection between
all of Merlin’s Magical London attractions, and enabled multi-attraction
This was to be accompanied by the attraction information a customer might need when planning their visit.
critical aspect was that it was key for delivery to launch the site
before the summer season, the peak tourism period in London, to enable
A UX and tech-led solution delivered a mobile-first site to meet the client’s multiple ideals, within budgetary and time limitations.
Jaywing’s combined agile and scrum approaches offered a flexible framework to meet Merlin’s needs. Regular and close work with client stakeholders helped achieve delivery from brief to launch of just 12 weeks.
The approach utilised Umbraco CMS to rapidly and effectively construct a site robust to heavy traffic and able to serve all pages at speed.
Results for Merlin included an increase on website sales across all attractions within the campaign period.