When we started working with friendly low fares airline, Jet2.com, in 2010, they only had operational ticketing systems. They wanted to increase their marketing and needed a single customer view. Quickly.
So, in three months, we built a fully functioning marketing database. From this success, we were asked to help understand this newly available data and implement their first CRM programme. Which we achieved in just 12 months.
Now, through advanced data science and machine learning techniques, we understand what motivates each customer, how to use their previous buying behaviour to predict future preferences and how to make the most of the best buying windows when they are counting down to or returning from their trip.
We use this deep insight to make personal offers for destinations, hotels, activities and travel add-ons with pinpoint accuracy. Right through to up-to-the-minute prices in emails at the point of opening. Our insight was even used to reshape Jet2’s inventory.
All of which has increased cross and repeat sales across their portfolio and made a significant contribution to profit and the bottom line.
And we’ve recently broadened our relationship to creative services too.
With great passenger benefits, Jet2.com is growing into one of the UK’s best airlines, winning ‘Best Short Haul Airline’ at the Globe Travel Awards for the last three years.To find out more about our work email us at [email protected] or call 0333 370 6500