When luxury hoteliers QHotels decided to refresh their brand identity, Epiphany’s CRO, web development, PPC, SEO, and design teams combined to deliver a new site that converts 31% better than before.
Our CRO analysts needed to understand how customers used the QHotels site. They conducted an initial insight phase that involved a range of quantitative and qualitative research techniques, including analysing our existing PPC and SEO data.
Four main areas were identified as having significant opportunities to improve conversion rates: mobile performance, booking engine pages, hotel pages and the site’s offers section.
Our web development team and design studio, along with QHotels’ booking engine providers, worked with our CRO analysts to incorporate recommendations into the new site.
During a rigorous four-week testing period, we conducted split-tests across different devices and browsers to benchmark the performance of the new site.
It outperformed its predecessor, delivering a significant increase in hotel bookings.
Our CRO team is continuing to work with QHotels to optimise their website, testing different variables such as language used, layouts, imagery and on-site content - all with the aim of continuing to improve the site’s ability to convert.
- 700% ROI from the 4-week trial period revenue
- 31% increase in conversion rate
- 53% increase in mobile conversion rate