Capturing nature’s essence to create something unique
In close collaboration with END.’s in house creative team, we embarked on an exciting journey into the outdoors, for the launch of the END. x KEEN ‘Camping’ shoe. Centred around the concept of escaping city life, the campaign showcases various outdoor activities such as countryside outings, watching sunrises/sunsets in remote locations, and enjoying hikes. The art direction focused on integrating woodland tones and textures to capture the essence of the outdoors and woodland environments, enhancing the design of the shoe. A 3D model of the sandal was crafted to emphasise its texture and material features. Additionally, rope manipulation techniques were employed to produce dynamic visuals that accentuated the design and features of the shoe, bringing the shoe to life in a new and unique way.
Our collaboration with Keen was born out of an idea initially pitched to us by Jaywing. We were inspired by their seamless integration of product-focused imagery and digital design, crafting an image that enables customers to virtually experience the essence of the product. Working with Jaywing has been absolutely pleasure; they truly grasp our vision and brand.
We take pride in leveraging our brand activation and creative prowess to assist them in introducing their collaboration with KEEN, crafting compelling content that truly connects with their audience.
Services offered
Concept development. Design. Creative / art direction. 3D scanning & modelling. 3D production. Motion graphics.
