Pandora UK designs, manufactures and markets hand-finished, modern and affordable jewellery for customers in over 80 countries.The leading jewellery brand tasked Epiphany with increasing revenue from paid search, and developing a strategy to improve its performance on the ever-expanding mobile channel.
Key goals were to:
- Increase revenue from paid search
- Reduce customer acquisition costs
- Improve mobile campaign performance
After reviewing Pandora UK's account and bid strategies, we found opportunities to improve performance from its paid search channels. We have restructured Pandora's bid management, doubling revenue whilst reducing cost per acquisition by 65% in less than two months.
Our work has expanded the campaign into other profitable areas. We identified an opportunity to improve results from mobile searches and within two months we were generating 2,400% more revenue from mobile without increasing cost-per-acquisition.
In addition, working with Pandora UK, we used emerging tools and techniques to set up shopping campaigns and assisted with product feeds.
In all, Epiphany and Pandora's relationship has led to a 512% rise in revenue, a 430% ROI increase year-on-year and 2,400% more revenue from mobile.