Madame Tussauds needed a website that could convey its global appeal, clearly positioning it as more than just a waxworks museum.

Madame Tussauds was suffering from the problems of a dated, non-responsive website and a consumer misconception their offering is little more than a museum experience. We were tasked with building a global web platform which facilitates an online experience across all devices, drives ticket sales and is as glamorous and dynamic as the attractions themselves.


Our solution was an immersive online destination that brings to life the premium attraction experience and showcases what they do best – the celebrity figures – whilst improving conversion in the sales funnel.


We used data to personalise content, create decoy pricing and send trigger emails. The brand saw an increase in visits of 20%, mobile revenue up by 109% and a 42% increase in overall revenue.


As a result, we’ve helped to drive Madame Tussauds onto the ‘must see’ list in over 24 destinations worldwide, working across 4 continents and handling 11 million server requests per week.


To find out more about our work email us at [email protected] or call 0333 370 6500