Goodbye guesswork
Combining individual-level data collection, data matching algorithms and sophisticated mathematical modelling techniques, our unique data-driven approach to attribution is helping Asda measure what activity is working and where to optimise marketing budgets across digital touchpoints most effectively. The insight is being used to determine the best performing activity for customer acquisition. And as the basis for revenue forecasts by channel, with all digital marketing investment decisions driving towards the most valuable touchpoints. Across Grocery and George Fashion, paid digital marketing investment is working better. Much better.
From siloed channel reporting to revealing the true contribution of every marketing touchpoint
Marketing investment saved
Return on investment
paid digital spend precisely attributed
Jaywing has provided a cross-channel view of our digital activity in one place and the unbiased insight to identify investments which were not working hard enough for us, allowing the redistribution of that spend into more efficient activity. This helps meet our strategies more profitably, whilst optimising the relevancy of our messages across differing customer segments that are particularly effective for them."
ASDA used our powerful cloud data platform from the Accelerator Lab, Almanac, to host and manage data and code for their data-driven multi-touchpoint attribution model. By centralising and consolidating data from a wide range of sources into a single, secure environment Almanac enabled supermarket retailer ASDA to save over £3M in marketing spend by identifying the most effective touchpoints, boosting ROI ninefold.
