Titled: "How Strategic Marketers Are Maximising Impact, Not Spend," this exclusive day of breakout sessions and networking aimed to empower attendees with actionable insights to elevate their marketing strategies.
The event, which originated in the Big Smoke (London) due to its overwhelming success, made its way 'up North' to provide regional marketers with the same invaluable experience. And with a focus on practical strategies rather than mere theory, participants engaged in insightful roundtable discussions led by experts from Jaywing and Google, alongside high-performing brands. Attendees benefited from the following:
Insights from Jaywing and Google: Unlocking the full potential of marketing budgets and redefining approaches to future challenges.
First-party data powering paid media: Exploring innovative ways to leverage first-party data amidst the decline of third-party cookies. Attendees learned strategies to collect, analyse, and ethically leverage their data for personalised experiences.
The future of AI: Delving into AI's impact on marketing, including opportunities and risks of Generative AI. Attendees gained insights into utilising AI tools to enhance content generation, optimise data utilisation, and unlock actionable insights.
Awareness and activation - Creativity through the funnel: Uncovering secrets to creative brand building and activating potential customers throughout the marketing journey. Experts shared practical insights for crafting captivating narratives and designing immersive brand experiences.
Creative effectiveness: Addressing the gap between marketing expertise and creative effectiveness. Attendees learned to assess creative impact using AI tools, research, and data, ensuring alignment with consumer preferences and business goals.
Lunch and networking: Attendees enjoyed networking opportunities over a bite to eat, fostering connections with like-minded professionals.
The event left participants inspired and equipped with actionable strategies to drive impactful marketing outcomes. As strategic marketers continue to navigate evolving landscapes, partnerships like Jaywing and Google can prove invaluable in unlocking success.