The product will join the Jaywing Intelligence suite of products, including AI-enhanced offerings Decision, Whisper, and Archetype.
The framework includes not just the set-up of on-pack promotions (which can function in multiple regions, in multiple languages, to different regulations simultaneously), but also facilitates the simple but valuable option of an intuitive UI dashboard for analysts (in-house or otherwise) to view and export campaign results.
Frontrunner has been designed to integrate seamlessly with brands’ existing CMS, retaining the best user experience for customers and end-users.
With on-pack promotions as relevant as ever, particularly amongst younger generations, the timing of Frontrunner’s arrival has been welcomed by leading FMCG brands. Having developed the product working alongside household brands such as Pepsi Max, Walkers, Doritos and Tropicana, Frontrunner also promises to offer peace of mind GDPR-hassled marketers with CAP compliance and all necessary additions in mind to ensure any data collection is completely above-board and safe for companies to use.
“We developed Frontrunner with the aim of making the process of executing on-pack promotional campaigns as efficient and pain free as possible" explains Jaywing MD, Brían Taylor.
"The tool’s key proposition is to free marketers’ time from repetitive or time-consuming aspects of digital promotions, allowing them to use their time on more creative-intensive tasks, and it’s great to see it already delivering on its promise for some of the UK’s leading FMCG brands.”