Jaywing’s deep-rooted expertise in data science and our ability to seamlessly integrate data into every aspect of our marketing strategies were key factors in this shortlist. With over 25 years of experience, we deliver tailored, data-driven marketing solutions that push the boundaries of creativity and drive measurable success for our clients.
As our Managing Director, Catherine Kelly, explains:
"At Jaywing, we have always believed in the power of data to transform marketing. Unlike many agencies that have recently adopted a data-driven approach, our 25 years of experience in data science gives us the unique ability to integrate insights seamlessly into everything we do. This enables us to deliver outstanding results for our clients, and we’re proud that this has been recognised with our shortlisting for Campaign’s Integrated Agency of the Year Award."
Playing a significant role in our success and a key reason for our shortlisting for the Integrated Agency of the Year Award is Jaywing’s culture of collaboration, innovation, and inclusivity. We foster an environment where talent thrives, empowering our teams to push creative boundaries and deliver outstanding results for our clients. By prioritising employee wellbeing, offering flexible working, and supporting life changes, we ensure our people feel valued and motivated. Our commitment to diversity, equity, and inclusion drives us forward, bringing diverse perspectives that fuel innovation and excellence in everything we do. This positive, dynamic culture is central to our ability to stay ahead of industry trends and consistently exceed client expectations.
We are proud of the high-profile campaigns we've delivered over the last year, which highlight our creative and data-driven approach:
Mobiles.co.uk: By utilising our proprietary tool Comprehend, we optimised content to better align with user intent, resulting in a 200% year-on-year increase in clicks and a 43% improvement in sales conversion rates.
Match for the Mind: This campaign raised awareness for mental health in the trades, engaging 50 tradespeople and raising over £4,000 for Mind. The event reached 39 million on social media, demonstrating our ability to drive social change.
END x Adidas & END x Timex: These collaborations showcased our creative prowess, with the Timex campaign achieving 260,000 Instagram views and 100% sell-through on launch day.
At the heart of our data-driven success is our Accelerator Lab, a cutting-edge hub for AI and data science that fuels our marketing innovation. The Lab houses proprietary tools which are designed to transform data into actionable insights. These tools have helped our clients achieve significant results, such as Comprehend increasing Space Station’s organic traffic fivefold and improving Mobiles.co.uk’s organic rankings by threefold.
The Accelerator Lab is instrumental in ensuring we remain ahead of marketing trends, providing advanced technology that delivers continuous value to our clients.
Our success is built on long-lasting relationships with clients across various industries. We have worked alongside First Direct for over 20 years, Castrol for 13 years, and Euro Car Parts for 5 years, delivering bespoke solutions that unlock growth. Our ability to combine creative thinking with data science has earned us high client satisfaction and retention rates.
As we continue to innovate and push the boundaries of integrated marketing, Jaywing remains committed to helping our clients achieve real, tangible results. Being named a finalist for the Integrated Agency of the Year Award is demonstrative of our ongoing dedication to excellence in every campaign we deliver.