Jaywing + Euro Car Parts – the road to success.
For almost a decade, Jaywing has been at the forefront of Euro Car Parts' digital transformation, playing a key role in expanding their target audience and driving profit. This partnership, rooted in a strong foundation of trust and mutual growth, acts as a great example of integrated approaches to digital marketing.
Our journey with Euro Car Parts began with a focus on SEO and PPC. Recognising the potential for growth in these areas, we worked to optimise their online presence and improve search engine rankings. This initial phase set the stage for a broader, more comprehensive digital strategy.
As our partnership evolved, the scope of our services expanded. We became able to include a full suite of digital marketing services, which included: Paid Media; Organic Media; Data Science; Creative; and Affiliates.
Year after year, our data-led solutions have led to significant improvements in key performance metrics, resulting in sustained success for Euro Car Parts.
One of the highlights of our collaboration has been the expansion outside of Euro Car Parts' core customer base. By searching for new prospective audiences through targeted seasonal campaigns, we've broadened our reach to a more diverse audience.
In a recent interview, David Cain, Head of Digital Marketing at Euro Car Parts, reflected on the strength of our partnership:
“We’ve worked with Jaywing for a long time now, over many, many years, and the partnership keeps going from strength to strength. We work across multiple digital channels, all the way through the customer funnel. It’s an absolutely amazing team that we work with that are really passionate about our brand and I think the key thing for me is the people. It’s not a ‘client’ type of relationship, it’s a partnership, and that speaks volumes for how we work together and also the results that we’re achieving together.”
We are committed to delivering measurable results to all our automotive clients and believe that the partnerships we hold with companies such as Mazda and Castrol highlight our ability to deliver bespoke digital solutions across this sector.
Jaywing's journey with Euro Car Parts is a testament to the power of a well-rounded, innovative approach to digital marketing. By exploring new opportunities, we've helped Euro Car Parts achieve their targets and grow.