Following on from the Prolific North and Prolific North Tech Awards in May and UK Digital Growth Awards in July, Jaywing Intelligence has won at the BIMA Awards. The creative use of our AI-powered PPC platform, Decision, to discover new audiences and boost revenue to earn a phenomenal five awards in 2019, including the first win for Decision since launching it in 2018.
The collaboration with Domino’s has demonstrated the merits of removing the human cognitive process from the decision-making process around PPC bidding and campaign timings, helping Domino’s earn millions in additional revenue through PPC, for reduced investment. It was this strategy and the results that it produced which repeatedly impresses judges, enabling several wins against some tough competition.
The results Domino’s experience from using Decision caught the eye of judging panels, earning the activity awards for the Best Application of Tech for Retail/eCommerce, Search Campaign of the Year, Best use of Data, PPC Campaign of the Year and Data and Performance Campaign (under £70k).