A major highlight was Jaywing’s move up two places, from 6th to 4th, in the Prolific North Top 50 Integrated Agencies. This jump reflects our ongoing success in combining strategy, data science, media and creative to deliver a unique proposition. Our long-standing relationships with clients such as first direct, Castrol, ADT, and Euro Car Parts have underpinned our achievements, and we continue to deliver measurable results, thanks to our deep-rooted expertise in data science. These partnerships, built on trust and collaboration, have helped us adapt and deliver tailored strategies that drive growth. Next stop: the top three.
We also popped the kettle on a lot more in 2024, thanks to our partnership with Yorkshire Tea. Not only did we collaborate to implement a new digital marketing strategy, but our Leeds Digital Festival event ‘Digital Done Proper: How Yorkshire Tea reached #1’ also proved to be a fantastic success. Our partnership with Google saw us run several events, attracting numerous industry leaders. It’s this commitment to collaboration and innovation that continues to set us apart.
One of the most exciting developments in 2024 has been the success of our Accelerator Lab. The Lab houses proprietary AI tools including Comprehend, Almanac, Decision, Archetype, Marketing Mix Modelling, and Attribution, which provide our clients with deeper insights into marketing performance and improved targeting capabilities. Led by a core team of experts, the Lab is vital in helping our clients drive growth and efficiency through advanced data science and AI.
Another key achievement in 2024 has been our work on employee wellbeing and culture. At Jaywing, we pride ourselves on creating an environment where people can thrive. This culture of inclusivity, creativity, and collaboration is reflected in our Great Places to Work certification. We’ve also continued to innovate in employee wellbeing, with a focus on mental, physical, social, and financial health. This strategy has helped create a workplace where people feel supported both inside and outside work. With initiatives such as Focus Fridays, regular wellbeing days, and extensive professional development programmes, we’ve worked hard to foster a culture of care and support.
We also launched a Wellbeing and Sustainability Group to drive initiatives that combine mental health and environmental responsibility. This work is aligned with our broader commitment to social responsibility and ensuring that Jaywing is a positive force in the industry. Our involvement in initiatives including welcoming industrial placement students to our Data Science Team, the Channel 4 Content Creatives Scheme and School of Thought has seen us build strong links with the next generation of industry talent.
In terms of recognition, Jaywing has had a remarkable year. We were shortlisted for the Investors in People Health and Wellbeing Award, while our work also garnered accolades such as Best Digital Marketing Campaign at the Northern Digital Awards, two awards at Creative Circle, and Best Use of AI in Performance Marketing at the Performance Marketing Awards.
Our people were successful too. Data Science Director Karen Snape’s Data-driven Excellence Award at the Performance Marketing World Awards 2024 and her Innovation Champion shortlist at the Data IQ Awards 2024 highlighted her leadership in the field of data science and innovation. Karen’s request to have her email address changed to [email protected] was sadly denied.
In 2024, we worked hard on expanding our client portfolio, securing new partnerships with Subaru, Card Factory, Travel Republic, and Bettys & Taylors of Harrogate, showcasing our adaptability and ability to meet the diverse needs of industries such as automotive, FMCG and travel.
As we move forward into 2025, Jaywing is ready to build on these successes, using our unique thinking to deliver even greater results for our clients. We look forward to continuing our journey of growth, innovation, and client success in the years to come, while maintaining our position as one of the leaders in the integrated marketing space. We’d also love to win a biscuit brand to soak up all that tea…