Why data and insight are even more valuable to marketers right now
Right now, we’re seeing huge changes in customer behaviour. Whilst adapting to health measures and financial differences, marketers are challenged with: how can brands adapt and add value in this new reality?
7 reasons to choose Jaywing attribution over GA 360... and other providers
While GA 360 is great for a lot of use cases, many organisations have needs that go beyond the capabilities of GA 360. But how do you know when it makes sense to move to a more sophisticated approach? And what are the key features you need to look out for?