Personalise customer experiences in just 5 steps by connecting online and offline data
John McDermott discusses how to gather and merge the data you need to improve the relevancy and cost effectiveness of your communications and to save wasted expenditure in just five steps.
Why accurately measuring ROI is key to successful data driven attribution
Data-driven attribution is the best way to assign value to marketing touchpoints throughout the customer journey and determine which marketing activities are the most effective. Pete Sewart, Jaywing’s Head of Data Science, explains how you can get to grips with attribution.
Actionable insights: How to transform your marketing with data attribution
In today’s competitive world, consumers expect personal, up-to-date and relevant messages from the brands they choose to engage with. This means that brands have had to evolve their measurement methods to keep up with both their customers and competitors.
Is it too late to take action on GDPR
The General Data Protection Regulation (GDPR) is now in place, which means that the way you store, use and dispose of your data may need an overhaul to comply with the new regulations. John McDermott, Head of CRM at Jaywing, explores the steps you can still take towards GDPR compliance.