Today (25th February) The Grocer revealed its Top 100 Social Media list, highlighting the most engaging social profiles owned by FMCG retailers and brands. The article contains our thoughts on this year’s list, which reflects the widening gap between the best performing brands that are strongly outperforming those further down the table. What is it that separates the great and the good in terms of maximising a brand’s engagement on social with millennials?
Take a look at the article and the brands making the Grocer’s Top 100 list here.
We're delighted that our clients, Doritos, Pepsi Max and Tropicana have all ranked within the Top 50. Of course, the best-in-class strategies that we see in The Grocer’s Top 100 brands aren’t created or executed overnight. It takes time, insight, testing and constant evaluation to continuously improve social content so it works hard for brands.
In our FREE guide which is available to download below, we unpick the benefits of channel and how to ensure brands can cut through on social, leaving them equipped to harness the thumb stopping power of great content.
Complete the form below to download your free guide to Maximising brand engagement with millennials on mobile to learn more about our work, or email email@example.com for more information on how we can help.