Jaywing wins Best Use of Predictive/Prescriptive Analytics at the AI and machine learning awards

04 July 2019 / Martin Benson

We are delighted to announce that Jaywing’s AI team won ‘Best Use of Predictive/Prescriptive Analytics’ at the AI and machine learning awards 2019.

At the award ceremony, which recognise the best companies, individuals and projects in the AI space, our Head of AI and Martin Smith, our Head of Product Development collected the award for the development of their AI modelling tool, Archetype. The award recognises predictive and prescriptive analytics which use statistical models and algorithms to help organisations gain valuable insight from data.

Archetype is Jaywing’s predictive analytics modelling product which harnesses the power of neural networks to generate models automatically – resulting in significant uplifts over traditional modelling techniques (as high as 18%). For marketers, this means this means greater opportunity to model data and predict customer behaviour (to find out more about the benefits of Archetype for marketing, click here). For credit risk specialists, this means increased profitability by reducing bad debt and maximising income through more accurate credit decisions (to find out more about the benefits of Archetype in credit risk, click here). It does this whilst giving significant control to the user and generates fully transparent, explainable outputs.

Congratulations to all those at Jaywing involved in the creation of Archetype!

If you’d like to find out more about Archetype or our AI Consulting capabilities, please email [email protected] to speak to a member of our team.