It was a real honour to have a film shortlisted at the first European Brand Film Festival, held in London on 5th April, and fantastic to walk away with a bronze award for the ‘3 Million Mile Journey’.
The mini-documentary created for Castrol GTX focuses on the fascinating story of World Record Breaker Irv Gordon, who has driven an incredible 3 million miles in his Volvo P1800S. The film presented by Formula One presenter Lee McKenzie, boasts technical insight from the University of Cambridge which performed analysis on parts from the 50-year-old car to reveal the innovative merits of using Castrol GTX to help extend engine life. Technical details are well balanced with beautiful shots of New York’s cityscape and the state’s winding country roads, with input from Top Gear’s Cameraman, Toby Wilkinson.Watch the film below:
This award win comes as we continue to build on our ten year relationship with Castrol by creating content to boast the merits of using Castrol products. We’re excited to get stuck into the next project as Castrol GTX’s partnership with Irv Gordon continues.