We headed to the glitz of the annual Cannes Corporate Media and TV awards recently and were absolutely delighted to be presented with a Silver Dolphin Award in the Online Media category for our work with long-term client Castrol GTX.
Our brand documentary ‘3 Million Mile Journey’, captures the essence of human endeavour and what can be achieved with the best tools to hand.
The documentary tells the fascinating story of World Record Breaker Irv Gordon, who has driven 3 million miles in his 1966 Volvo P1800S, only ever using Castrol oil. Presented by Formula One presenter Lee McKenzie, world class scientific analysis from Cambridge University compliments Irv’s pure passion for the care of his car.
The documentary showcases the best of Jaywing’s skills as an agency; having worked on the project from the beginning of the planning stages, building the concept and developing creative through to designing and managing the set build. From beautiful shots of the New York skyline to informative technical insights and a heart-warming dialogue, the documentary brings a truly unique story to life to provide the opportunity for motoring enthusiasts to learn more about the merits of Castrol GTX.
It’s a real honour to pick up another prestigious award for our work with Castrol GTX, the ‘3 Million Mile Journey’ having been awarded bronze at the European Brand Film Festival earlier in the year. Take a look at the film below: