Change is good, but we believe instigating it is better. With Jaywing’s deep specialist knowledge across brand, strategy, AI, insight, data, digital and search, working together as one is simply what we do. So it has been fantastic over the past two weeks to present speaker sessions at four events across three continents. Each providing us with the opportunity to demonstrate how we collaborate to deliver innovative, game-changing outcomes for small scale innovators to global brands.
Kicking off in London last week, Jaywing’s sister agency Epiphany hosted an event at Google’s offices. Head of Planning, Coral Cramer and Head of Marketing Effectiveness, Dr Catherine Kelly were invited to host sessions exploring customer experience, taking insights and learning from businesses across the globe that have built their brands, not through advertising, but through highly personalised customer experiences.
Meanwhile at The Festival of Marketing, Jaywing’s Neil Lockwood took to the stage with his advice for brands to ‘Get fit or die’. We looked at how brands across a spectrum of sectors can authentically adapt their offerings to meet the growing demands of the health-conscious consumer. With vast experience in the health and wellness sector, insight from client DW Fitness First and data gathered via Jaywing’s proprietary social media listening tool, Whisper, we were able to guide Festival delegates through the challenges and opportunities of adapting their brand offering to stay relevant.
Heading Stateside, Philip Slade, Director of Strategy and our Head of AI Consulting, Martin Benson attended SugarCon in Las Vegas, an annual event showcasing the latest trends and innovation in CRM. Philip talked about how integrated content and the never-ending seamless consumer journey is driving acquisition and retention for our clients including DFS, Centre Parcs and Mazda.
Martin demonstrated how, through the intelligent application of mathematics, predictive analytics and AI, brands can leverage data to identify and target future customers. In their head-to-head battle, the duo debated machine learning versus the illogical and emotive psyche of human behaviour, and whether AI and data driven approaches have the potential to deliver the best creative campaigns without the human aspects of thought and consciousness.
Finally, over in Sydney Australia, our client Collective Wellness Group celebrate their 10th Birthday and milestone 500,000th gym member at their annual global conference, welcoming franchise owners to discover the latest campaign creative for the brand for the year ahead. Our presentations to franchisees and CWG employees will include the future of marketing for the industry and the application of data throughout the fitness journey.
Watch out for more content from all of these events over the coming weeks.