We’re delighted to announce that the Jaywing digital team have been awarded a Silver W3 award in the “Online Video” category for our work for Naked Juices.
The “We Are Non-Stop” campaign featured a host of high-profile Gen Z vloggers including Niomi Smart, Jim Chapman, AJ Odudu and more. The campaign is a celebration of the Gen Z audience and their non-stop lives, showcasing how they love to get the most out of everything they do, with Naked being the ‘Power. Full. Smoothie’ that keeps them going.
Alongside a central video (below), the campaign also featured national snapchat geofilters, sponsored content and vlogs from the influencers going about their daily non-stop lives.
Towards the tail end, the campaign also encouraged user-generated #WeAreNonStop content by offering audiences the opportunity to feature in an end-of-campaign wrap video alongside their favourite vlogging icons.
Brian Taylor, MD at Jaywing, said “We’ve really enjoyed the challenge of being the lead creative agency for Naked’s biggest ever digital campaign. It’s always great to work with fun and energetic brands, and our extensive background in the FMCG sector as well as our knowledge of working with younger audiences means we could create content that delivered maximum impact.”