Jaywing Intelligence has earned two spots in the inaugural Prolific North Tech Awards shortlist.
Both case studies submitted are centred around Jaywing Intelligence’s AI-powered PPC platform, Decision, and reflects on the different ways in which the model has been used to deliver excellent commercial results and in turn operational improvements for both ADT and Domino’s.
ADT, a client for whom Jaywing has also delivered a series of strategic and brand projects, has been shortlisted in the Best use of Data category after Decision helped the brand improve the quality of leads generated by PPC. The Domino’s case study demonstrates the incredible commercial capabilities that Decision has delivered since the pizza brand signed up to use the AI-powered PPC platform in May 2018 and, as a result, has been shortlisted in the Best Application of Tech – Retail and e-commerce category.
The complete shortlist is available to be viewed here, and the winners will be announced at the awards event on Wednesday 8th May.