The results of the Econsultancy Top 100 Digital Agencies have been revealed, and we’re delighted to share that Jaywing has climbed to rank 21st in this year’s report.
It’s been another busy and exciting year for us here at Jaywing with acquisitions, the launch of Jaywing Intelligence, numerous awards and lots of high profile dynamic work for a multitude of fantastic clients, all of which was reflected in the strong financial performance announced earlier this year. Collaboration and innovation across Jaywing, focusing on brand and performance working together, has broadened and deepened client relationships with one in three of our top 50 clients using multiple services.
Following our acquisition of Bloom in September 2016, we combined existing Bloom and Jaywing technology and further developed it to create our marketing technology division, Jaywing Intelligence. Jaywing Intelligence allows marketers to refocus their time from execution to strategy and creativity, taking advantage of technological advances and collaboration between specialists from across the breadth of our business.
Our data scientists, which account for one in 10 of our people, work alongside technical and creative teams to develop new marketing technology that uses Artificial Intelligence (AI) and Virtual Reality. The combination of cutting edge technology and advanced mathematics means clients can gather and connect data from multiple online and offline sources, conduct sophisticated analysis of it and make millions of individual decisions in real time.
Our use of AI is helping clients across a wide range of applications, such as to respond in real time to competitor price changes or an individual’s price sensitivity, or provide intelligent, self-learning approaches to lapsers, crisis PR, PPC, social advertising, display advertising, attribution, influencer marketing and more. 3D data visualisation through Virtual Reality is helping to bring complex analysis to life and is already being used by more than 15 of our clients across a variety of sectors.
The report focuses on a number of client and agency challenges including digital transformation and GDPR, both of which are areas where we are uniquely placed to help clients through our blended data science and technical consultancy, media and creative teams.
In July 2016, we announced the expansion of our Australian operations with the acquisition of an Australian search agency, reaffirming Jaywing’s belief in the strength of the Australian digital market. Closer to home, we’ve recently acquired social publishing agency HeadOfffice, adding valuable and unique social publishing and amplification experience to our wide-ranging expertise.
Other major highlights include the opening of Jaywing HQ’s flagship building, which saw significant redevelopment of a derelict former forge that has kick-started a new phase of regeneration in Sheffield’s Cultural Industries Quarter. We’ve also extended the offices of our Search Marketing agency Epiphany through a sympathetic addition to the historic Small Mill building near the Royal Armouries and Leeds Dock and opened new premises in Sydney, giving capacity for continued growth.
Developments such as these signal our commitment to our digital, agency and consulting operations, helping clients to find and solve problems as a trusted partner that continues to recruit and retain exceptional talent across all of the key disciplines marketers need today and in future.