Jaywing appoints new Director of Strategy

02 March 2017 / Maria Vardy

We're delighted to have appointed Sean Kelly to the role of Director of Strategy, further strengthening our senior team. His appointment elevates our strategic capabilities, and in his new role Sean will build on our agency’s collaborative approach to further integrate technology and innovation into the heart of our offering.

An accomplished and highly regarded senior leader, Sean has over 20 years experience working for some of the biggest names in advertising including Ogilvy, Leo Burnett, Y&R, DDB and Havas Worldwide. Before starting his own strategic consultancy business, Sean was Global Planning Director at Lowe & Partners Worldwide, where he managed the Unilever account across Global Personal Care.

Sean has worked in global, regional and domestic roles in Australasia, USA and Europe with FTSE 100 brands and businesses including P&G, McDonalds, COI, the BBC, Heinz and American Express, with his work recognised and awarded by the APG, IPA and Effie.

"I’m excited about the opportunity within Jaywing, which has a strong and unique offer. The vision for my role is to help the business build on its collaborative approach, both internally and with clients, integrating data science and innovative applications of intelligent technology into our work. I hope to balance Jaywing’s rigour of thinking with creativity which, transferred through our work, creates strategies that are compelling and exciting, and that people respond to.”

Sean’s approach to strategy is one of collaboration and insight, partnering with clients to unpick their needs and advise and define their marketing strategy, while delivering the insight to inspire creativity. He brings a wealth of experience to Jaywing, and we’re excited he'll be part of the family.