Innovative first direct campaign receives second award of 2016

20 October 2016 / Maria Vardy

Last night, our work with first direct earned us the award for Best Low Budget Campaign at the Prolific North Northern Marketing Awards.

We’re delighted. Being noticed in the crowded loan application market is no mean feat – it can be challenging for load providers to differentiate on anything other than a competitive headline interest rate. But through an imaginative email campaign, Jaywing and first direct’s incumbent data specialists, Profusion, enabled first direct to do just that. The effort sought praise for a stellar use of personalisation on mobile, offering a fresh perspective on how effective email in this market segment can be.

The campaign earned recognition for delivering success within a limited timescale and for under the budget of £50,000. The news comes shortly after the campaign was awarded ‘Best in Finance’ at the 10th European Performance Marketing Awards.

Through harnessing innovations in mobile technology, intelligent use of customer data and imaginative creative, we helped first direct be able to execute a personal loan campaign which has succeeded in achieving their objectives, and enabling them to record its strongest week of loan sales on record.

Together, we’ve also been shortlisted for a Financial Services Forum Marketing Effectiveness Awards. We will be following the awards dinner on 1st December so make sure you follow us on Twitter where we will be sharing news from the event.