How we've used AI to increase revenue from PPC for Mark Hill

22 March 2019 / Charlotte Faulkner

Hair styling and hair care brand, Mark Hill, has signed a 12-month retainer with Jaywing Intelligence to help the brand drive revenue from PPC.

Challenged with driving an increase in revenue and a reduced cost per sale, the self-testing nature of Decision, an AI powered PPC software platform, has enabled tus to produce consistent results throughout a 12-week trial period for the brand. Decision works by applying advanced mathematical modelling, pattern recognition and data analysis techniques to deliver high-performance algorithms that work towards specific business goals set by the client. Combined together, we've been able to successfully predict how best to bid in order to optimise the preferred performance metric.

It's this approach that has produced KPI beating results, with Jaywing Intelligence's activity contributing to an additional 168% in revenue from Pay-Per-Click (year-on-year), reduce its cost of sale by 55% and boost website conversions by 63%.   

In addition to AI capabilities, Jaywing have also been responsible for managing paid social media and content execution with the aim of improving audience targeting and boosting brand awareness. So far our social media specialists have successfully enabled Mark Hill to increase its Facebook relevance score, and reach new audiences and drive web traffic.

Our relationship with Mark Hill is another example of how Jaywing’s breadth of offer has helped to improve brand awareness and deliver impactful digital activity by using data and insight to ensure the relevant content reaches the right audiences.It’s great that we’ve been able to demonstrate how AI PPC management can deliver better results, that our model can build on and look to improve every day.