Jaywing has been chosen as one of forty British companies to travel to this year’s Cannes Lions festival as part of an initiative led by the Department for International Trade, and in conjunction with the British ad industry, under the banner ‘Creativity is Great’.
The government’s ‘GREAT’ campaign is a long-standing effort to promote Great Britain and Northern Ireland as an exporter and it has taken on fresh urgency since the Brexit referendum in 2016 because of the uncertainty surrounding the UK’s future trading relationships.
The aim of the mission is to give the UK’s most creative and cutting-edge companies the opportunity to show the world’s top influencers and buyers just how imaginative, innovative and inspiring Britain is.
Joining representatives from the industry, we’ll take part in a programme of activities centred around an ‘activation space’ designed by Framestore, the visual-effects company behind Hollywood blockbuster Gravity, and M&C Saatchi, located in the Palais Piazza in the heart of the festival. Delegates from the industry will gather and network at areas also including Le Jardin de Clear Channel, a prime location on the Croisette hosted by the out-of-home media owner, and the Channel 4 Villa.
If you’re planning on heading out to Cannes this year be sure to come and meet with us and fellow delegates from around the world, and join the conversation at #creativityisGREAT