How do Generation Z communicate with brands?
With the constant evolution of digital, it can be difficult to know which latest fads are genuine opportunities which brands should pursue to cut through to the generation Z audience. What are Z really looking for from brands on social and online?
What does digital etiquette look like?
It’s traditionally been seen as impolite to interact with tech during a direct interaction with another person or in certain scenarios; but how do Z, the generation who have never been without instant connection tech, feel about this?