Brands need a marketing shake-up to strike a chord with Generation Z
The eldest Zers are now 22 and entering the workplace, and the youngest already have the power to influence billions in annual spend in the UK.
How can we sculpt brands and messages that resonate with them?
Individual online data - the key to improving the customer experience
Find out why individual online customer data can help brands to arm themselves with granular insight to deliver the experience that consumers crave and, dare I say it, has been lost in the 21st century.
Does your organisation have the right data skills to stay ahead?
Brands using the latest analytical and data science techniques will have a significant competitive advantage as they engage intelligently with their customers. But finding talent with the right data skills is not easy. Here's how to plug the data skills gap...