Actionable insights: How to transform your marketing with data attribution
In today’s competitive world, consumers expect personal, up-to-date and relevant messages from the brands they choose to engage with. This means that brands have had to evolve their measurement methods to keep up with both their customers and competitors.
Is it too late to take action on GDPR
The General Data Protection Regulation (GDPR) is now in place, which means that the way you store, use and dispose of your data may need an overhaul to comply with the new regulations. John McDermott, Head of CRM at Jaywing, explores the steps you can still take towards GDPR compliance.
How will AI impact the marketing space
In recent years, Artificial Intelligence (AI) has become more prominent in our daily lives. From the Amazon Alexa to self-driving cars, AI is assisting us in all elements of life and is set to hit marketing over the next few years. But what does it really mean for businesses and customers alike?
Key steps to a personalised customer experience
Managing personal data effectively is vital to creating personalised customer communications. But the GDPR that came into force in May, transformed the landscape for collecting, managing and using personal data. So what does this mean for data-driven marketing?