How will AI impact the marketing space
In recent years, Artificial Intelligence (AI) has become more prominent in our daily lives. From the Amazon Alexa to self-driving cars, AI is assisting us in all elements of life and is set to hit marketing over the next few years. But what does it really mean for businesses and customers alike?
Key steps to a personalised customer experience
Managing personal data effectively is vital to creating personalised customer communications. But the GDPR that came into force in May, transformed the landscape for collecting, managing and using personal data. So what does this mean for data-driven marketing?
The vertical video opportunity
All eyes are currently on IGTV, which offers up to 60 minutes of uninterrupted content. The app, which automatically imports your Instagram followers, not only challenges Youtube’s enduring dominance, but also enhances the status of vertical video as the way forward.
AI in marketing: Is it ready to fulfill its potential and are marketers ready?
Artificial Intelligence (AI) is the latest buzzword in marketing - but do marketers really understand hat its potential is, and are they ready for it? Martin Benson explores the topic and reveals all in our latest blog.
Individual online data - the key to improving the customer experience
Find out why individual online customer data can help brands to arm themselves with granular insight to deliver the experience that consumers crave and, dare I say it, has been lost in the 21st century.