Retail webinar recap: How to turn insight into personalised experiences
Last week we shared inside knowledge on how retailers can use a blend of tech and technique to turn insights into personalised customer experiences. In this blog, you can watch the webinar on-demand, or read a summary.
Inside the next generation Single Customer View
With a next generation SCV, you’ll begin to more easily understand who your customers are, how they’re engaging with content, what they’re buying, where they’re buying it, and more, on a minute-by-minute basis. Find out more in our latest blog.
How to build a strong data strategy
Organisations are dealing with a torrent of new data from increased online shopping, social media and other unstructured data. But without an appropriate data strategy, organisations may be held back from expanding their databases and keeping up with growth. So where do you start?
Why data and insight are even more valuable to marketers right now
Right now, we’re seeing huge changes in customer behaviour. Whilst adapting to health measures and financial differences, marketers are challenged with: how can brands adapt and add value in this new reality?