Strategy Director (FMCG) - Newbury

Salary: Competitive

Location: Newbury

The Role

As Strategy Director, you will work with the senior team to shape the strategy for the clients and sector propositions within Jaywing’s FMCG team. Key responsibilities include leading the senior team in the creation of the overall division proposition and owning its future evolution. You will ensure proactivity from the strategy team with short/medium term roadmaps to fuel and inform client development, and new business strategies.

Alongside this, you will be responsible for working with key clients in the development and fulfilment of their strategy by the wider team, being seen as an inspiring and knowledgeable voice in solving our client’s biggest challenges. Your insight and strategy will be rooted in your TTL experience and knowledge, and clients will buy your narrative and our creative solutions.


Key Accountabilities


Client Accountability

  • To be a trusted strategic adviser for our clients and take an active/leadership role amongst the all agency mix
  • To architect integrated brand frameworks and creative channel strategies across a multitude of channels including Print, Digital and OOH
  • Inspire the team to create thought-provoking and creative strategies that put insight and thinking at the forefront of our client response to brief
  • Create a compelling narrative to sell-in creative solutions that are grounded in insight and impossible for clients to walk away from
  • To be part creative and part realist, balancing the commercial objectives of the agency alongside the requirements and ambition of the client
  • Curate best in class presentations which have a clear narrative and actionable end for the agency
  • To be a likeable and inspiring presenter that demands a lean-forward audience in their delivery
  • The role will be responsible for servicing all accounts within the agency and may be required to work on new business opportunities as required



Agency Accountability


  • To turn sector insight into a strategic viewpoint that drives the credibility and reputation of the agency
  • To analyse the business positioning using a variety of data sources and work collaboratively across departments to "future proof" the business. Turning strategic opportunities into executable plans
  • To lead a cross-discipline team in creating new agency products, propositions and technologies that can solve identified sector problems
  • Demonstrate thought leadership and proactively provide considered insight, information and trend data on focused sectors to support the client service teams on delivering the proposition


Financial Accountability 

  • Be part-accountable for driving sector growth ensuring all strategies developed provide commercial gain whilst existing projects run profitably, and that in-costs are in-line with expectations
  • Extensive industry experience in a planning or strategy role
  • Experience in managing the output and personal development of a team
  • Able to evidence the creation, development and implementation of large-scale integrated marketing communications strategies for blue chip companies
  • Experience in all key areas of marketing communications strategy. Specific experience in integrated communications strategy and brand positioning
  • Excellent project management skills plus an ability to multi-task proficiently
  • A mix of analytical and creative capabilities
  • High level of diplomacy and ability to establish and maintain positive working relationships both with clients and within the agency
  • Able to give and receive feedback that supports the development of the agencies creative work and improves the effectiveness of the creative ideas
  • Education to graduate level is desirable but not essential


How to Apply


Please send a covering letter and CV plus anything you feel showcases your talent to [email protected]