Programmatic and Paid Social Display Specialist - Leeds

Salary: Competitive

Location: Leeds


The Role

Working with clients who want their brands to be seen, or to use online media to solve business challenges and deliver incremental growth, we deliver market leading paid media campaigns across social, display, mobile, video and other programmatic channels.

 

As our specialist, you will be the ‘go to’ person for paid media for our clients and their campaigns. Other responsibilities include managing internal and client-facing communications, and implementing media strategy. As part of your role, you should always be up to date with new industry developments and news, and actively use this knowledge to suggest how we can improve our offering to clients.


Key Accountability

  • Understand our client’s business and their challenges, and how online media can help deliver against KPIs and in conjunction with other channels
  • Own media strategy for our clients from planning to execution with help of Programmatic & Paid Social Executives 
  • Follow planning process to make recommendations and create tactical media plans 
  • Monitor campaign performance and optimisations to ensure KPIs are hit and monitor costs
  • Interpret results and provide recommendations for improvement
  • Collate data and interpret insights into end of campaign reporting, translating into slides for client meetings
  • Support in creating a testing plan for clients and ensure it is delivered
  • Support new business requests, slide creation and identify opportunities for upsell
  • Share knowledge and client stories internally and in marketing materials

 

Skills Required

  • Experienced online media planner / buyer 
  • Exposure to paid social platforms and track record of running Facebook ad campaigns
  • Exposure to programmatic / display advertising
  • An understanding of the tools and technology used to deliver campaigns
  • A passion for media planning and online advertising
  • Ability to analyse and interpret campaign data and translate into campaign recommendations
  • Excellent written and verbal communication skills
  • Highly organised


How to Apply

Please send a covering letter and CV plus anything you feel showcases your talent to [email protected]