Senior Media Planner
Job Title: Senior Media Planner - Digital Focus
Location: Leeds/Sheffield
Job Type: Full-time
About Us:
25 years ago, we started as one of the UK’s first specialist data science
businesses. Today we’re one of the leading integrated marketing agencies
outside London. A genuine Northern success story (that now has an office
in Sydney). And one that’s succeeded not by bolting data onto what we
do, but by having it as our starting point. By plugging our creatives,
strategists and media specialists into data-driven insight we help them get
the most compelling ideas in front of the right audience. Which all adds up
to outstanding results for our clients.
We’re powered by our people and the partnerships we have with our
amazing clients and brands. We number over 250 creatives, developers,
strategists, data scientists, media specialists and more across offices in
Sheffield, Leeds, Sydney and Melbourne. A unique blend of talents
collaborating as one to create powerful stories and compelling results for
our clients.
With a strong commitment to effectiveness, we are seeking a highly
skilled and experienced Senior Media Planner to join our team. The ideal
candidate will be a strategic thinker with a proven track record of
developing comprehensive media plans, particularly in digital channels,
and possess a keen understanding of effective measurement techniques
that help our clients fully understand the impact of their marketing efforts.
Responsibilities:
Media Strategy Development:
- Develop and implement comprehensive media strategies that align
with business goals and target audience.
- Leverage extensive experience to focus on existing and evolving
digital paid channels
- Be able to communicate how paid media plans work within the
wider paid, owned and earned channel ecosystem
Digital Channel Expertise:
- Demonstrate a deep understanding of the latest trends,
technologies, and best practices in digital media.
- Stay abreast of industry changes and continuously identify new
opportunities for growth and engagement in the digital landscape.
Media Planning:
- Create detailed and data-driven media plans that optimise budget
allocation across various digital platforms at a top-line level for
activation by the paid media delivery team.
- Collaborate with internal teams and external partners to ensure
seamless execution of media plans and reporting of effectiveness.
Measurement and Analytics:
- Be the link between the data science and paid media teams to
establish and implement robust measurement frameworks to
assess the effectiveness of media campaigns.
- Utilise key performance indicators (KPIs) to analyse and optimise
strategies, providing insights and recommendations for continuous
improvement.
Cross-functional Collaboration:
- Work closely with the creative team to support broader
understanding of channel execution and potential creative
opportunities
- Collaborate with external partners and media owners to enhance
campaign effectiveness.
Budget Management:
- Manage media budgets effectively, ensuring optimal ROI and
adherence to financial targets.
- Provide regular budget updates and performance reports to key
stakeholders.
Qualifications:
- Bachelor's degree in Marketing, Advertising, Communications, or related field; Master's degree is a plus.
- Minimum of 10 years of experience in media strategy, with a focus on
digital channels.
- Proven success in developing and executing successful media plans
for diverse clients or brands across sectors, D2C and commerce
would be an advantage.
- Strong analytical skills with the ability to translate data into actionable
insights.
- Excellent communication and presentation skills.
- Proficient in using media planning tools and analytics platforms such
ad Nielsen Ad Intel, Google Analytics and TGI/YouGov etc.