Personalisation & CRM
There’s an enormous amount of data up for grabs, from website tracking to social influence, mobile behaviour, purchase-to-order and more. But how can you make this meaningful and actionable? You need to know how to collect and understand the relevant data and convert it into a better customer experience.
We provide products and services ranging from setting up a cross-channel personalisation programme through to fully-integrated CRM strategies. Using our data science specialists, or our new AI-powered modelling product Archetype, you can more accurately predict what your customers might do next, whether that’s to buy, lapse, or react to different prices, incentives or marketing messages. Working together, we devise the best strategy for getting your message across and create a successful contact strategy, along with everything else that follows.
Our data science team will bring your customers to life and will create contact strategies, customer journeys and marketing interactions that accelerate your ability to meet your marketing objectives and deliver the very best returns for your business.