Attribution & Optimisation
To say we’re big on data science is an understatement. Our highly experienced team are amongst the best in the industry at using the latest technology and modelling techniques to extract every ounce of value from customer data.
We develop sophisticated models of marketing attribution, right down to individual customer-level – not simply by channel. This means you can understand which activities and content are driving conversions across all channels. We then build optimisation models that target your marketing spend at just the right balance of customers and channel mix to maximise ROI.