Why Almanac is unique
Gain access to a wealth of new online individual-level data, which you will maintain ownership of. Set-up is quick and can be completed in less than five days. Unlike other tools, Almanac has an all-in cost so that you don't have to pay out extra for training.
So in no time, this rich new source of individual-level data will help you to create a single customer view, improve the customer experience and improve the effectiveness of your marketing.
Create a single customer view
- Gain a view of individual's activity across channels
- Include data from lots of different sources and systems
- Collect and store data for up to five years
Improve marketing effectiveness
- Focus PPC and display budgets on known new customers
- Deliver better CRO based on the exact customer journey
- Use the individual-level view for advanced attribution modelling
Improve the customer experience
- Create tailored messaging (based on current and predicted future needs)
- Highlight points in the journey that fall down (e.g. basket abandonment)
- Deliver personalised display and retargeting ads