The Dos and Don'ts for Success
Date: 17th September 2024
Time: 9.30 – 11.00am
Location: The Terrace, 3 Wellington Place, Leeds LS1 4AP
Are you ready to boost your productivity with AI tools but you’re cautious of the potential pitfalls?
AI is transforming marketing practices, providing increased efficiency, granularity, and innovation. The integration of AI, however, also brings challenges and risks that need to be managed carefully. This session will provide you with the knowledge and tools to adopt AI in your marketing activities effectively and responsibly.
Data Science Strategy Director
Malcolm's focus is on helping clients develop data and technology as an asset, so that you can better understand your customers and their motivations, and then using this to drive initiatives that deliver real value. Malcolm was employee number 4 at Jaywing, way back when most agencies still thought data was a character on Star Trek.
Head of Research and Development
With a background in data science, he has over 10 years of experience in Marketing Analytics. He has led on projects with clients such as X (formerly Twitter) and ADT, and is part of Jaywing’s team responsible for building state of the art AI applications. Joe previously hosted our talk with Google on the future of AI and has written extensively about the potential for a synergistic relationship between humans and AI.
Join Jaywing as we explore the benefits of AI in marketing. We’ll demonstrate how it can drive efficiencies, enhance granularity in modelling and support human intervention.
You’ll discover the optimal areas for AI implementation in marketing and business operations and learn from cautionary tales about the potential dangers of unchecked AI use, including data privacy concerns and the impact upon critical thinking.
We will also address the balance between AI tools and human creativity, showing you how to leverage both for the best results. At the end of the session, there will be an opportunity for you to ask questions and engage with our experts.
About Jaywing
Stories written with numbers
Success has always been measured in numbers. Leads. Conversions. ROI. Hits. Likes. Views. The stories we tell are designed to shift these dials. That starts with a deeper understanding of your audience and your goals. Because stories that begin with the right numbers are much more likely to end with them too.
We started as a specialist data business 25 years ago. Now one of the top 10 integrated agencies in the North, the power of our work comes from the numbers that underpin the stories we tell. The result? Stories that resonate. And numbers you can’t argue with.
Together, we are Jaywing.
This is our story
While most other agencies are recent data converts, Jaywing is different. We started out as a specialist data business 25 years ago. So rather than suddenly bolting it on to what we offer, data is the foundation on which we’re built. That’s a huge advantage for our clients. Because by harnessing the power of data we amplify our creative and media response to produce outstanding results. A partnership with Jaywing doesn’t promise success. It guarantees it.
What makes us tick?
We’re powered by our people. Over 250 creatives, developers, strategists, data scientists, media specialists and more across offices in Sheffield, Leeds and Sydney. A unique blend of talents collaborating as one to create powerful stories and compelling results for our clients.
Confidence starts with a C
Or, to be more accurate, three Cs. At Jaywing these are our three guiding principles. We think Critically. We work Collaboratively. We show Conviction. They define who we are, what we stand for and how we act.
Our difference makes the difference
Not all agencies are equal. Nobody has a monopoly on creativity, but that’s not true of every area of modern marketing. By developing a range of proprietary tools, we’re able to give our clients an unfair advantage in everything from attribution to PPC.