AI-Driven PPC for maximum impact
Drive smarter PPC campaigns with real-time optimisation from Decision.
Decision is an AI-powered PPC management platform that automates and optimises every aspect of pay-per-click campaigns. From bid adjustments and keyword targeting to balancing organic and paid search, Decision ensures maximum ad performance while reducing costs. By responding to real-time market and competitor changes, Decision frees up teams to focus on strategy while delivering high ROI on PPC investments.
For ADT, Decision’s optimisation led to a 41% increase in closed sales from PPC and a 30% uplift in qualified leads, all while reducing the cost-per-lead by over 50%. This streamlined PPC approach enables ADT to maximise performance and spend efficiently, using data-driven insights to enhance both reach and engagement.