Turning data into decisions
At Jaywing, we combine over 20 years of data science expertise with advanced machine learning to deliver attribution solutions that are powerful, precise, and easy to implement. Unlike traditional methods, our attribution models go beyond channel-level insights, offering a complete view of your marketing performance down to the individual customer journey.
Whether you’re looking to uncover the most impactful customer touchpoints, optimise your marketing spend, or improve campaign effectiveness, our customised attribution solutions provide the clarity you need to make smarter, data-driven decisions.
Jaywing’s attribution models analyse millions of individual customer journeys, revealing the true value of every touchpoint. By collecting and integrating both digital and offline data, we provide a complete picture of how marketing activities influence success, enabling you to optimise performance with confidence.
Our machine learning-driven models dynamically evolve with your data, ensuring insights remain accurate and relevant over time. With rigorous analysis and proven methodologies, we help you identify the marketing actions that deliver the highest ROI. Jaywing’s attribution solutions have delivered measurable success for leading brands, including ASDA and Mazda.
