No-code deep learning for smarter predictions
Predict and understand customer behaviour with Archetype’s no-code AI modelling.
Archetype is Jaywing’s award-winning, no-code AI modelling suite that enables businesses to create powerful predictive models with ease. It’s perfect for industries requiring transparency, as it includes explainable AI features that allow teams to see which factors influence predictions. Whether predicting customer conversion, reducing churn, or predicting next best product, Archetype offers the power of deep learning models to drive hyper-personalisation and deliver value targeting for strategy.
For Virgin Money, Archetype’s model enhanced predictive accuracy by 31%, outperforming existing models. Additionally, by improving their ability to predict credit card churn by 16%, Virgin Money can now focus marketing efforts on retaining high-value customers, significantly improving retention.
