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Almanac

Connecting data for insights and action

 

 

Make sense of your data with our managed platform

Transform disconnected data into clear, actionable insights with Almanac.

Almanac is our cloud-based data platform that brings together data from multiple sources to provide a unified, 360-degree view of customer interactions, behaviours and preferences. Built on Snowflake’s secure and scalable environment, Almanac allows clients to seamlessly integrate data across touchpoints. Be it digital channels, CRM systems, or point-of-sale interactions, Almanac drives smarter, data-driven marketing.

Almanac provides the data foundations for all analysis and modelling, for example this data can power multitouch attribution (MTA) and Marketing Mix Modelling (MMM). Mazda has used Almanac to connect 20 million touchpoints, increasing email campaign ROI by 82% and reducing cost-per-lead by 14%, making their customer data a powerful asset for precise targeting. For ASDA, we built Jaywing's Attribution Model on their Almanac platform, the results included a saving of over £3 million through reallocating spend to the most effective channel. 

Key benefits

  • Centralised data integration: Consolidates data from multiple sources for a unified view, enabling better customer understanding and smarter decision-making.

  • Provides a platform for customer analysis and modelling: Enabling clear insights into customer journeys and channel performance to refine strategies and maximise ROI.

Enabling

  • Holistic performance analysis: Tracks and evaluates marketing impact across all touchpoints, both online and offline.

  • Optimised budget allocation: Identifies high-performing channels and refines spend for maximum ROI.

  • Real-time insights: Offers dynamic dashboards for continuous strategy improvement.

Connect, analyse, and act on insights that drive results with Almanac

Identifying £3M+ of marketing spend efficiencies

ASDA

A 360-degree view of a marketing performance

Studio