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Predictive Tech: What AI has in store for us in 2025

Are you looking toward 2025, and curious about the impact AI may be about to have?

What if we told you that in 2025, synthetic audiences may be able to assess the full scale impact of your campaigns?  

Or how here at Jaywing we have scientifically proven how much content relevancy will be crucial to success?  

What if you could be ten steps ahead of the competition, and already have an idea of what the future of AI regulations may look like next year? 

We’re pretty sure that if you were armed with this knowledge, you’d have an advantage over your competition. 

Our experts, Malcolm Clifford and Joe Crawforth, have pooled their expertise together to share their predictions ahead of the new year. 

Sign up now for access to our ground-breaking insights.

What's Inside?

  • Foundations of AI: Changes surrounding AI regulation, and the rise of multimodal AI interfaces
  • Informed Decision-Making: How hyper-personalisation and data quality will revolutionise customer experiences.
  • Powering Productivity: The potential of mass content production and advanced automation.
  • Measuring Impact: Synthetic audiences and the growing importance of relevancy in AI applications.
  • Wildcard Predictions: Malcolm and Joe share their wildcard predictions for 2025. A more generalised view on how AI will impact people.

Get ahead of the competition, and enter the new year feeling confident and prepared in your AI strategy.

This report could be your secret weapon, helping to ensure you:

  • Stay Ahead of the Curve: Gain insights into AI trends before they become mainstream.
  • Maximise Your ROI: Learn how to leverage AI to boost your marketing efforts.
  • Future-Proof Your Strategy: We know AI is developing at a breakneck pace. And by 2025, if you're not ready to embrace it - you're getting left behind. 
  • Gain Your Unfair Advantage: Be among the first to implement cutting-edge AI marketing techniques.

Malcolm Clifford

The Lab's Technology and Strategy Leader

As Lab Leader, Malcolm oversees the strategic direction and daily operations, guiding the team’s efforts to deliver cutting-edge data science solutions. Malcolm’s experience in predictive analytics, statistical modelling, and data-driven strategy has made him a key figure in the evolution of Jaywing’s data capabilities. As ‘Employee No4’ when Jaywing started 25 years ago, Malcolm was blazing a trail in this field when most agencies still thought data was Jean-Luc Picard’s android friend from Star Trek: The Next Generation.

Joe Crawforth

The Lab's AI Research and Development Leader

With over a decade’s experience in marketing analytics, natural language processing (NLP), and backend software solutions, Joe is instrumental in building advanced AI applications that power smarter marketing strategies. Joe has worked with high-profile clients such as Fair4All Finance and ADT, while his passion for exploring the future of AI, including collaborations with the likes of Google, ensures that The Accelerator Lab remains at the cutting edge of technological innovation. He remains disappointed that AI cannot definitively predict whether Leeds United will be promoted this season.

Be at the Forefront of AI Innovation

“These very much aren’t abstract, philosophical predictions, or speculative science fiction, they are practical uses of the current technology which are active areas of development which we expect to become available in a beneficial way to marketing teams over the coming year.” 

- Malcolm Clifford, Technology and Strategy Leader