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23 December 2024 / News

The Future is Looking Innovative: Prepare for the AI Revolution

Jaywing

If you read our highly anticipated report, you’ll already be aware that two of The Lab’s leading minds have collated their extensive experiences and expertise and boldly announced their predictions for the future of AI in 2025

But if you’ve been wondering what to do with the information now that you have it; you’re in luck.  

Our expert authors, Malcolm Clifford and Joe Crawforth, are hosting our upcoming webinar: The Future of AI in Marketing: Predictions and Breakthroughs for 2025. Digging deeper into the nuances of their predictions, Malcolm and Joe will be providing you with real world applications, and discussing their impact on your industry.  

Taking place on 16th January 2025 at 12:30pm, this not-to-be-missed event is your opportunity to chat directly with our experts, ensuring you come away from the session armed with the knowledge you need to make 2025 the year your brand gets ahead of the competition. 

Whether you're feeling uncertain about regulatory complexities, unconfident in the quality of your data, or unsure where to begin with hyper-personalisation, our webinar provides you with the unique opportunity to gain an unfair advantage. 

Seeing the Future of Multimodality 

The future of multimodality is coming up quickly, with Malcolm and Joe making two key predictions in this area throughout the report that we are already seeing come to fruition. 

With tech giants like Google already announcing huge waves in this area, and AI predicted to be able to carry out more nuanced and complicated tasks, it seems that this area of development could truly change the game when it comes to how our customers interact with AI. 

Our experts will be exploring in finer detail what this means for your brand, and what this future could look like for marketers when adopting the use of AI in the coming year. 

Getting Personal: Why Hyper-Personalisation Will Be a Must-Have in 2025 

As you will have seen in the report, hyper-personalisation could well be the AI development that truly changes customer experiences in the coming year. Offering more than just their name in an email, hyper-personalisation could be set to change customer-brand interactions forever. 

Don’t miss an opportunity to discuss with Malcolm and Joe how this will impact your brand, and how you can ensure you’re leading the way in offering a service that could be common place by the end of 2025. 

Stay Relevant or Become Irrelevant: Content Relevancy Scores in 2025 

One of the biggest breakthroughs for 2024 was Jaywing’s scientific proof that your content relevancy score is a key factor in whether your brand shows up in the search results. 

Set to be one of the key takeaways of the session, Malcolm and Joe will explore this with a fine tooth comb, demonstrating how your brand can ensure that it is ten steps ahead of the competition in 2025. 

 

Whether it’s how to ensure your data is of the highest quality, how synthetic audiences will change the marketing game in 2025, or understanding how changes to AI regulations could impact your work; you truly do not want to be left behind by missing this session. 

Malcolm and Joe will be packing the 60 minute session full of insights, experiences and expertise. Join them on 16th January 2025 at 12:30pm and set your brand ahead of the competition in 2025.