AI continues to develop at breakneck speed, from hyper-personalisation to automated content production, AI technologies are reshaping the way businesses interact with customers, collect and interpret data, and optimise marketing performance.
But with all this change, how do you ensure your marketing strategies are adapting and moving with it?
Integrating AI is no longer just a trend, it’s an essential driver of growth, personalisation and efficiency, and this has been our specialty for 25 years and counting.
Here is what you can expect:
Navigating New AI Developments Regulations: Staying Compliant, Staying Competitive
AI innovation is speeding up not slowing down. The capabilities of these technologies is evolving rapidly and opportunities along with it. But this hasn’t gone unnoticed by government, and regulators have responded tasked with ensuring businesses approach AI initiatives with fairness and safety in mind.
Our report explores the approaches of regulators and how these will affect your AI projects, along with what you need to do to ensure you protect your customers and your reputation whilst delivering business benefit and gaining a competitive edge.
Hyper-Personalisation: The Race for Customer-Centric Marketing
The race is on to give customers a more personalised experience. Malcolm and Joe discuss how we can use customer data as context to generate more relevant responses at an individual level. As the technology evolves not only will businesses be able to offer more personalised experiences, but customers will grow used to them and even begin to expect them.
Embracing this shift will allow companies to connect and communicate with their customers better and stay ahead of the competition. Download the full report to discover how your business can meet these rising expectations.
Efficiency meets creativity: Content Production and Automation Advancements
Humans are naturally inclined to think creatively. Advancements in AI technology in 2025 could very well pave the way for models to take over some of the more mundane tasks, freeing up human time to work on the human tasks. This shift would enable your business to focus on developing innovative ideas and drive high-impact campaigns in your strategic, creative work.
In addition, these advancements in AI are streamlining the content creation process, making it faster and more efficient. From copywriting to video generation, Malcolm and Joe explore how much impact the advances might have.
Simulate success before you launch: Synthetic Audiences and Relevancy Metrics
The capability of AI is only becoming more sophisticated. Malcolm and Joe discuss using AI to generate human personas, and how this will change the way marketers evaluate new campaigns and strategy approaches through synthetic testing and feedback as part of the development process.
Imagine being able to use simulated audiences on different variants to test the effectiveness of a campaign before it even launches.
The key to staying ahead is action
The insights from Predictive Tech: What AI has instore for us in 2025 will prepare you for the future of AI marketing innovation, and how you can both navigate and work with these evolving technologies to drive your brand ahead of the competition in 2025.
Here at Jaywing, our commitment to data innovation and our access to AI technologies built by our very own data scientists is unmatched, we have always seen AI as more than just a trend – and now the rest of the world is catching up.
This report will allow you to strategically position your brand to thrive in a highly competitive, data-driven world.
As Malcolm puts it:
“These very much aren’t abstract, philosophical or finger in the air type of predictions, they are practical uses of the current technology which are active areas of development which we expect to become available in a beneficial way to marketing teams over the coming year.”
You may be starting to implement some of this technology already… let us be your trusted partner along this journey and evolve together to ensure you are the competition.
Stay innovate. Stay inspired. Stay ahead of the curve with these insights and implement them into your marketing strategies in 2025.